Boro

A wardrobe catalogue for iPhone

Wear what
you own.

Boro catalogues every piece you have, one plate at a time. When you ask, Emma puts them together.

014 Noragi, indigo cotton Outerwear · Autumn, winter

Contents

Three things, done carefully.

  1. 01The catalogue

    Photograph a piece and it becomes a plate: cut out, named and filed by category. Everything you own, in one place.

  2. 02Looks

    Put pieces together by hand and keep the ones that work. No connection or account needed.

  3. 03Emma

    Ask for a look and Emma composes one from your own pieces. Her suggestions are drafts. Nothing is kept until you say so.

014NoragiIndigo cotton
027Wide trousersEcru twill
041DerbiesBlack leather

Emma · AI

A stylist who only uses what is already yours.

Emma is an AI stylist. She knows your pieces, the season and the looks you have already kept, and she is brief about it. She never suggests buying anything.

Look 07
“Indigo over ecru, sleeves rolled once. The derbies keep it from going casual.”
Saturday · Autumn · 3 pieces

Privacy

Your wardrobe stays on your phone.

Kept on your phone
Every piece, photograph and look. There is no cloud wardrobe and no account that holds your clothes.
Never sent
Photographs of you wearing something. They are left out of every request, in code.
Sent when you ask
Only what Emma needs for the request you make, and only after you have read what that is and agreed.

Read the privacy policy


The beta

A small, invited beta.

Boro is being tested on iPhone with a few people at a time. Leave your email and we will send an invitation when there is a place.

Used only to invite you, and deleted when Boro launches. No newsletter. Remove your address at any time.